Andrew M Jones

SaaS, Loops, and Aggregation: How Some Companies “Morph” and Unlock Access to New Billion Dollar Problems

Published by Andrew Jones

This post was recently published on Medium. Just as a caterpillar becomes a butterfly, some companies are capable of incredible transformation. At their start, they address a seemingly small or…

July 1, 2021

product management, startups

Is User Experience (UX) taking over Customer Experience (CX)?

Published by Andrew Jones

Prospective customers are becoming product users much earlier in the customer journey. As a result, teams and tools are overlapping more than ever. I originally posted this on Medium (UX…

February 25, 2021

product management, User Research

IDEO FinTech Research + Swell Investing

Published by Andrew Jones

I was recently reminded of the time I participated in an IDEO research project. I was curious to learn a bit about their research process and I fit their user…

January 21, 2021

product management, User Research

Design is eating code, even as software eats the world

Published by Andrew Jones

I just shared a post I'd been thinking about for several years. I've included the intro below but the full post is on UX Collective. It’s been almost ten years…

August 5, 2020

Product Design

Education, Assumptions, and Life

Published by Andrew Jones

This is an atypical post for me, but I’ve been thinking a lot about education recently. The assumptions we make when we’re young ultimately shape our careers and lives. With…

June 12, 2020

Uncategorized

Product Research at Strings: Feedback→Insights→Product

Published by Andrew Jones

This is certainly not a case study, but I wanted to quickly jot down what drove our research at Strings and how we approached it. When I joined Strings, there…

April 9, 2020

User Research

How does your product make users feel?

Published by Andrew Jones

Most UXRs and product managers will tell you that user empathy is critical to their job. Empathy, in the product sense, is generally about understanding the mindset and context of…

December 17, 2019

User Research

The Importance of Qualitative Research

Published by Andrew Jones

After extended conversations, I was recently asked to join Strings to help build a new content publishing and social media platform. It's an opportunity for me to help inform and…

April 13, 2019

product management, User Research

Product Management: Principles, Responsibilities, and Skills

Published by Andrew Jones

What do product managers do? The role varies significantly between companies and even departments. However, there are certain principles, responsibilities, and skills that span most roles. I'll go through some…

March 1, 2019

product management

Addressing Recruiter Inefficiencies w/ Research & Data

Published by Andrew Jones

The Cole Group is an executive recruiting firm that places CMOs and CROs at high-growth, VC-backed companies. I previously led product there. When I was first approached about a job,…

February 5, 2019

product management, User Research

Redesigning SeeAround.me

Published by Andrew Jones

SeeAround.me began as a side project. I wanted to learn some new skills, improve others and, more than anything, test an idea. When I started, I worked nights and weekends…

December 3, 2018

startups, User Research

Feature Prioritization Frameworks

Published by Andrew Jones

As a former industry analyst, I have an affinity for--and have created my fair share of--frameworks. A good framework should make intuitive what is otherwise complex and difficult to communicate.…

November 9, 2018

product management

Startup Lessons Learned

Published by Andrew Jones

As background, here are some details about local news and the startup I worked on. This was the first product I truly built. I’ve advised on many others (a combination of B2B/SaaS and consumer), but…

October 22, 2018

startups, User Research

Trust & UX in Marketplaces

Published by Andrew Jones

Trust is critical to building a successful marketplace. But trust is not the same as good user experience. Update 1/28/19: This morning I saw a post by Brianne Kimmel about…

March 20, 2018

User Research