← Design explorations
Fawn
A local vendor marketplace app, also through Tradecraft, connecting shoppers with nearby merchants at a time when online shopping was pulling business away from them.
Fawn's premise: as more shopping moves online, there's no easy way to discover and connect with the local businesses around you. We interviewed 22 participating store owners and 20 early shoppers to understand both sides of that marketplace: merchants (who cared about curation, web presence, and promotion channels) and consumers (who valued convenience, cost comparison, and less-crowded shopping), before designing the onboarding and feed.
