Design consulting and projects of personal interest, plus some writing on the topic.
An unsolicited usability teardown of Zillow's iOS app, prompted by house-hunting frustrations of my own.
A personal side project: a hyperlocal discovery app I built to learn product design from the ground up, then rebuilt around real user research.
A private social network for teachers and parents, already live in six schools. One of three startups I worked with during Tradecraft, a product design bootcamp.
A local vendor marketplace app, also through Tradecraft, connecting shoppers with nearby merchants at a time when online shopping was pulling business away from them.
Notes from the other side of the table: I spent two months as a research participant in an IDEO study.
User research has to be part of building an MVP from day one, not bolted on after: formulating real hypotheses, validating assumptions, and understanding Jobs-to-be-Done before writing a line of code.
Tradecraft Traction
Written in 2020: product design tools and the no-code movement let builders go further before ever touching code, a thesis that only gets stronger now that AI pushes the line even closer to the finish.
UX Collective
