Prospective customers are becoming product users much earlier in the customer journey. As a result, teams and tools are overlapping more than ever. I originally posted this on Medium (UX Collective), here. Nowhere is this change more dramatic than in SaaS companies, where most of the customer experience used to take place outside of the […]
I was recently reminded of the time I participated in an IDEO research project. I was curious to learn a bit about their research process and I fit their user research profile. IDEO was looking to talk to people about a new “impact” focused FinTech product. This ultimately included multiple rounds of 1:1 and group […]
This is certainly not a case study, but I wanted to quickly jot down what drove our research at Strings and how we approached it. When I joined Strings, there was no target market. And, while it had a nice UI, the app had a number of clear UX issues. I focused my early efforts […]
Most UXRs and product managers will tell you that user empathy is critical to their job. Empathy, in the product sense, is generally about understanding the mindset and context of the users to understand their pains, which in turn speak to wants and needs. Then we can develop user stories, task flows, jobs to be […]