All posts tagged: Social Identity

Oracle Customer Advisory Board Presentation

Last month I spoke at Oracle Openworld, which I also wrote about. The presentation tied together some of the research I began earlier this year, and that Charlene Li and I presented at a Napa get-together that Oracle hosted for its Customer Board back in April. The presentation is below: Oracle Customer Advisory Board Presentation, […]

Improving Customer Targeting and Personalization Through Social Identity

This post originally appeared in Social Media Today and on Brian Solis’s blog. Modern marketing is about more than just informing prospects and customers about products, but building relationships with them. The contextual insight available in social media offers marketers an opportunity to better know and engage audiences with compelling, personalized content and experiences across […]