All posts tagged: relationship marketing

Oracle Customer Advisory Board Presentation

Last month I spoke at Oracle Openworld, which I also wrote about. The presentation tied together some of the research I began earlier this year, and that Charlene Li and I presented at a Napa get-together that Oracle hosted for its Customer Board back in April. The presentation is below: Oracle Customer Advisory Board Presentation, […]

Modern Marketing: The Game Has Changed

According to Wikipedia, “marketing is the process of communicating the value of a product to customers, for the purpose of selling that product (goods or services.)” But that is what marketing used to be. Today, marketing is about relationship management. The widespread adoption of social and mobile technologies has empowered consumers. They expect relationships with […]