Modern Marketing Framework: Process & Technology Know Engage Data from Interaction Each customer interaction is a point to learn about him. Most of this data is in a silo, though. Next is to unify it with Customer Identity. Relevant Content Identity sets the stage for creating personalized content. As companies move from a limited number […]
Last month I spoke at Oracle Openworld, which I also wrote about. The presentation tied together some of the research I began earlier this year, and that Charlene Li and I presented at a Napa get-together that Oracle hosted for its Customer Board back in April. The presentation is below: Oracle Customer Advisory Board Presentation, […]
Originally published on the Altimeter Group blog Marketing technology and departments have become specialized and fragmented. Just look at the Marketing Technology Lumascape or ChiefMarTech graphic. In part, this has happened to address an increasingly complex customer journey that is difficult to track across channels and devices. Another reason is that, although that journey offers […]