Trust is critical to building a successful marketplace. But trust is not the same as good user experience. Update 1/28/19: This morning I saw a post by Brianne Kimmel about the risk of losing trust (full of fun references to Fyre Fest). Her post is a good reminder that trust is tough to build, easily […]
Originally posted on Medium Good product design — based on user research — ensures you build the right product TL;DR: Use product design to inform what you are building or risk a slow horrible startup death. Specifically, get the user research right at the outset (frameworks included). Founders/builders/future-self: this is a starting point for building a product. Product designers: if […]
My wife and I recently had a baby and have been considering buying a bigger place. There are a couple real-estate apps out there, and Zillow is one of the most well-known—but we both had some issues using it. I wondered if anyone else was having similar issues. I decided to conduct a usability test. […]
Facebook is working on a new offering called Facebook at Work, according to the Financial Times. It’s known that Facebook employees have used the site internally for some time. By offering an internal social network for businesses, along with collaborative tools to work on shared documents, Facebook could shortly compete with a number of new […]