All posts filed under: User Research

Redesigning SeeAround.me

SeeAround.me began as a side project. I wanted to learn some new skills, improve others and, more than anything, test an idea. When I started, I worked nights and weekends and progress was relatively slow. But when it turned out that people were interested in the project, I made a concerted effort to improve and […]

Startup Lessons Learned

As background, here are some details about local news and the startup I worked on. This was the first product I truly built. I’ve advised on many others (a combination of B2B/SaaS and consumer), but typically at a higher level, like feature prioritization based on market/user research. I was never involved with the ongoing building process before. Here, I was […]

Trust & UX in Marketplaces

Trust is critical to building a successful marketplace. But trust is not the same as good user experience. Update 1/28/19: This morning I saw a post by Brianne Kimmel about the risk of losing trust (full of fun references to Fyre Fest). Her post is a good reminder that trust is tough to build, easily […]

Product Design, a Roadmap to MVP

Originally posted on Medium Good product design — based on user research — ensures you build the right product TL;DR: Use product design to inform what you are building or risk a slow horrible startup death. Specifically, get the user research right at the outset (frameworks included). Founders/builders/future-self: this is a starting point for building a product. Product designers: if […]