All posts filed under: User Research

IDEO Research + Swell Investing

As I finally get back to a job search and think about product development and user research, I’m reminded of the time I participated in an IDEO research project to learn a bit about the famous firms research process. IDEO was looking to talk to people about a new “impact” focused FinTech product. This ultimately […]

How does your product make users feel?

Most UXRs and product managers will tell you that user empathy is critical to their job. Empathy, in the product sense, is generally about understanding the mindset and context of the users to understand their pains, which in turn speak to wants and needs. Then we can develop user stories, task flows, jobs to be […]