Last month I spoke at Oracle Openworld, which I also wrote about. The presentation tied together some of the research I began earlier this year, and that Charlene Li and I presented at a Napa get-together that Oracle hosted for its Customer Board back in April. The presentation is below: Oracle Customer Advisory Board Presentation, […]
A fun discussion I took part in on SAP Radio, where we talked about big data, personalization, technology and privacy:
This post originally appeared in Social Media Today and on Brian Solis’s blog. Modern marketing is about more than just informing prospects and customers about products, but building relationships with them. The contextual insight available in social media offers marketers an opportunity to better know and engage audiences with compelling, personalized content and experiences across […]
Originally published on the Altimeter Group blog Marketing technology and departments have become specialized and fragmented. Just look at the Marketing Technology Lumascape or ChiefMarTech graphic. In part, this has happened to address an increasingly complex customer journey that is difficult to track across channels and devices. Another reason is that, although that journey offers […]