This is an atypical post for me, but I’ve been thinking a lot about education recently. The assumptions we make when we’re young ultimately shape our careers and lives. With the benefit of hindsight, I want my kids to be better prepared to make thoughtful decisions about their futures. Today I was reminded today of […]
Originally posted on VentureBeat In this post, I discuss how MarTech has made its way into all departments that touch the customer journey. Marketing technology is eating the customer journey
Modern Marketing Framework: Process & Technology Know Engage Data from Interaction Each customer interaction is a point to learn about him. Most of this data is in a silo, though. Next is to unify it with Customer Identity. Relevant Content Identity sets the stage for creating personalized content. As companies move from a limited number […]
While new topics continue to arise, the fundamental questions stay the same I recently attended and helped host a wonderful vendor-sponsored dinner. There were some great guests from a variety of interesting companies. Although roles also varied, most were directly involved with social business in some way – content, community management, etc. Mostly, this was […]