All posts filed under: Uncategorized

Trust & UX in Marketplaces

Trust is critical to building a successful marketplace. But trust is not the same as good user experience. Update 1/28/19: This morning I saw a post by Brianne Kimmel about the risk of losing trust (full of fun references to Fyre Fest). Her post is a good reminder that trust is tough to build, easily […]

Product Design, a Roadmap to MVP

Originally posted on Medium Good product design — based on user research — ensures you build the right product TL;DR: Use product design to inform what you are building or risk a slow horrible startup death. Specifically, get the user research right at the outset (frameworks included). Founders/builders/future-self: this is a starting point for building a product. Product designers: if […]

Zillow Usability Test

My wife and I recently had a baby and have been considering buying a bigger place. There are a couple real-estate apps out there, and Zillow is one of the most well-known—but we both had some issues using it. I wondered if anyone else was having similar issues. I decided to conduct a usability test. […]