All posts filed under: Social ROI

Improving Customer Targeting and Personalization Through Social Identity

This post originally appeared in Social Media Today and on Brian Solis’s blog. Modern marketing is about more than just informing prospects and customers about products, but building relationships with them. The contextual insight available in social media offers marketers an opportunity to better know and engage audiences with compelling, personalized content and experiences across […]

Finding Social ROI throughout the Customer Lifecycle

Social Media Examiner’s 2014 annual Marketing Industry Report found that while 97% of marketers use social media in their marketing efforts, only 37% are able to measure the ROI of those activities. One of the greatest challenges in measuring Social Media ROI is the metrics. Engagement or “vanity” metrics such as Likes, Shares, Comments, and […]