All posts filed under: Social Advertising

atlas

Facebook Relaunches Atlas for Improved Ad Targeting and Tracking

Today Facebook re-launched Atlas, the ad platform it bought from Microsoft last year. With Atlas, Facebook plans to use its user profiles as the new center of ad targeting and tracking, replacing cookies as primary method. In this respect, the company talks about “people-based marketing” as opposed to just cookie-based. Cookies are flawed when it […]