This post was recently published on Medium. Just as a caterpillar becomes a butterfly, some companies are capable of incredible transformation. At their start, they address a seemingly small or straightforward problem. But, in solving that problem, they unlock access to a greater one—building a more critical and profitable product in a bigger addressable market. […]
Prospective customers are becoming product users much earlier in the customer journey. As a result, teams and tools are overlapping more than ever. I originally posted this on Medium (UX Collective), here. Nowhere is this change more dramatic than in SaaS companies, where most of the customer experience used to take place outside of the […]
I was recently reminded of the time I participated in an IDEO research project. I was curious to learn a bit about their research process and I fit their user research profile. IDEO was looking to talk to people about a new “impact” focused FinTech product. This ultimately included multiple rounds of 1:1 and group […]
After extended conversations, I was recently asked to join Strings to help build a new content publishing and social media platform. It’s an opportunity for me to help inform and build the product roadmap — based largely on entirely new user research — at a consumer app startup. It’s critical to understand who users are, […]