All posts filed under: Marketing Cloud

marketing-process-and-technology-framework

Framework: Today’s Marketing Process and “Marketing Cloud” Technology Platform

Modern Marketing Framework: Process & Technology  Know  Engage Data from Interaction Each customer interaction is a point to learn about him. Most of this data is in a silo, though. Next is to unify it with Customer Identity. Relevant Content Identity sets the stage for creating personalized content. As companies move from a limited number […]

Businessman in network

Will a “Marketing Cloud” help coordinate efforts and drive efficiency?

Originally published on the Altimeter Group blog Marketing technology and departments have become specialized and fragmented. Just look at the Marketing Technology Lumascape or ChiefMarTech graphic. In part, this has happened to address an increasingly complex customer journey that is difficult to track across channels and devices. Another reason is that, although that journey offers […]

Relationships

Modern Marketing: The Game Has Changed

According to Wikipedia, “marketing is the process of communicating the value of a product to customers, for the purpose of selling that product (goods or services.)” But that is what marketing used to be. Today, marketing is about relationship management. The widespread adoption of social and mobile technologies has empowered consumers. They expect relationships with […]