This is an atypical post for me, but I’ve been thinking a lot about education recently. The assumptions we make when we’re young ultimately shape our careers and lives. With the benefit of hindsight, I want my kids to be better prepared to make thoughtful decisions about their futures. Today I was reminded today of […]
This is certainly not a case study, but I wanted to quickly jot down what drove our research at Strings and how we approached it. When I joined Strings, there was no target market. And, while it had a nice UI, the app had a number of clear UX issues. I focused my early efforts […]
Most UXRs and product managers will tell you that user empathy is critical to their job. Empathy, in the product sense, is generally about understanding the mindset and context of the users to understand their pains, which in turn speak to wants and needs. Then we can develop user stories, task flows, jobs to be […]
After extended conversations, I was recently asked to join Strings to help build a new content publishing and social media platform. It’s an opportunity for me to help inform and build the product roadmap — based largely on entirely new user research — at a consumer app startup. It’s critical to understand who users are, […]