Author: Andrew Jones

Key_People

Improving Customer Targeting and Personalization Through Social Identity

This post originally appeared in Social Media Today and on Brian Solis’s blog. Modern marketing is about more than just informing prospects and customers about products, but building relationships with them. The contextual insight available in social media offers marketers an opportunity to better know and engage audiences with compelling, personalized content and experiences across […]

Businessman in network

Will a “Marketing Cloud” help coordinate efforts and drive efficiency?

Originally published on the Altimeter Group blog Marketing technology and departments have become specialized and fragmented. Just look at the Marketing Technology Lumascape or ChiefMarTech graphic. In part, this has happened to address an increasingly complex customer journey that is difficult to track across channels and devices. Another reason is that, although that journey offers […]

Relationships

Modern Marketing: The Game Has Changed

According to Wikipedia, “marketing is the process of communicating the value of a product to customers, for the purpose of selling that product (goods or services.)” But that is what marketing used to be. Today, marketing is about relationship management. The widespread adoption of social and mobile technologies has empowered consumers. They expect relationships with […]