Author: Andrew Jones

marketing-process-and-technology-framework

Framework: Today’s Marketing Process and “Marketing Cloud” Technology Platform

Modern Marketing Framework: Process & Technology  Know  Engage Data from Interaction Each customer interaction is a point to learn about him. Most of this data is in a silo, though. Next is to unify it with Customer Identity. Relevant Content Identity sets the stage for creating personalized content. As companies move from a limited number […]