Author: Andrew Jones

How does your product make users feel?

Most product managers will tell you that user empathy is critical to their job. Empathy, in the product sense, is generally about understanding the mindset and context of the users to understand their pains, which in turn speak to wants and needs. Then PMs can develop user stories, task flows, jobs to be done (JTBD), […]

Joining Strings

After extended conversations, I was recently asked to join Strings to help build a new content publishing and social media platform. It’s an opportunity for me to help inform and build the product roadmap — based largely on entirely new user research — at a consumer app startup. It’s critical to understand who users are, […]