Author: Andrew Jones

Startup Lessons Learned

As background, here are some details about local news and the startup I worked on. This was the first product I truly built. I’ve advised on many others (a combination of B2B/SaaS and consumer), but typically at a higher level, like feature prioritization based on market/user research. I was never involved with the ongoing building process before. Here, I was […]

Product Design, a Roadmap to MVP

Originally posted on Medium Good product design — based on user research — ensures you build the right product TL;DR: Use product design to inform what you are building or risk a slow horrible startup death. Specifically, get the user research right at the outset (frameworks included). Founders/builders/future-self: this is a starting point for building a product. Product designers: if […]

Zillow Usability Test

My wife and I recently had a baby and have been considering buying a bigger place. There are a couple real-estate apps out there, and Zillow is one of the most well-known—but we both had some issues using it. I wondered if anyone else was having similar issues. I decided to conduct a usability test. […]

Local News is at a Crossroads

Local news. For me, it evokes a certain vision of a few generations ago – a time when everyone got the newspaper on their porch and neighbors talked to each other. During the 1960s, newspaper penetration was over 90%. By the 1990s it was under 50%. Today it is 25%. More efficient ad-targeting from Google […]