Andrew Jones is an analyst at Altimeter Group where he focuses on social media management, customer identity, and cross-channel customer engagement. He helped define the Social Media Management industry and worked on several reports related to social management and measurement during the past four years at Altimeter. He works with many of clients to define social business strategy and advise on technology selection.

Previously, Andrew worked at digital agency iCrossing, now part of the Hearst Corporation, where he managed accounts for Fortune 500 companies. Prior to iCrossing, he worked at a series of technology, marketing, and research organizations. Andrew also previously served in the Peace Corps, where he helped develop infrastructure programs in a rural district between Costa Rica and Panama. He speaks German and Spanish and enjoys travel and soccer.

Specific Coverage Areas:
– Cross-Channel Digital Marketing
– Customer Identity, Segmentation & Targeting
– Local: Ads, Engagement & Service
– Semantic Web / Natural Language Processing
– Social Media Management Software (SMMS)

For more information, visit his profile on the Altimeter Group website.