Month: November 2014

Improving Customer Targeting and Personalization Through Social Identity

Published by Andrew Jones

This post originally appeared in Social Media Today and on Brian Solis’s blog. Modern marketing is about more than just informing prospects and customers about products, but building relationships with them. The contextual insight available in social media offers marketers an opportunity to better know and engage audiences with compelling, personalized content and experiences across […]

Will a “Marketing Cloud” help coordinate efforts and drive efficiency?

Published by Andrew Jones

Originally published on the Altimeter Group blog Marketing technology and departments have become specialized and fragmented. Just look at the Marketing Technology Lumascape or ChiefMarTech graphic. In part, this has happened to address an increasingly complex customer journey that is difficult to track across channels and devices. Another reason is that, although that journey offers […]