Oracle OpenWorld 2014: Cloud, Data, and Marketing

Last Thursday Adobe hosted its intimate Symposium in San Francisco, which reiterated the theme of Summit held in Utah in March – a theme of “reinvention.” Today, Oracle’s new CTO Larry Ellison kicked off OpenWorld. He focused significantly on the cloud. How are the two themes related? It comes down to the importance data and its use throughout the organization. Cloud is increasingly necessary for companies that manage growing numbers of interconnected data sources and big data analytics. Oracle may be late to the cloud, but they are ... continue reading

Finding Social ROI throughout the Customer Lifecycle

social identity use cases
Social Media Examiner’s 2014 annual Marketing Industry Report found that while 97% of marketers use social media in their marketing efforts, only 37% are able to measure the ROI of those activities. One of the greatest challenges in measuring Social Media ROI is the metrics. Engagement or “vanity” metrics such as Likes, Shares, Comments, and Mentions rarely correlate directly with business value like revenue. But there’s another way social investments can pay off — one that’s frequently overlooked. Social profiles and social a... continue reading