Finding Social ROI throughout the Customer Lifecycle

social identity use cases
Social Media Examiner’s 2014 annual Marketing Industry Report found that while 97% of marketers use social media in their marketing efforts, only 37% are able to measure the ROI of those activities. One of the greatest challenges in measuring Social Media ROI is the metrics. Engagement or “vanity” metrics such as Likes, Shares, Comments, and Mentions rarely correlate directly with business value like revenue. But there’s another way social investments can pay off — one that’s frequently overlooked. Social profiles and social a... continue reading